About the role
We are seeking a skilled and analytical Programmatic Platform Manager to join our team. As a Programmatic Platform Manager, you will be responsible for managing and optimizing programmatic advertising campaigns across various platforms to drive client objectives and deliver measurable results. You will collaborate closely with cross-functional teams to develop programmatic strategies, execute campaigns, and leverage data-driven insights to drive performance.
Responsibilities
- Develop and execute programmatic advertising strategies across various platforms (e.g., DSPs, ad exchanges, SSPs) to achieve client objectives and KPIs.
- Manage the end-to-end campaign setup process, including campaign planning, targeting, optimization, and reporting.
- Collaborate with internal teams (e.g., media planning, creative, analytics) to develop audience targeting strategies, creative assets, and campaign messaging.
- Implement advanced targeting tactics (e.g., audience segmentation, retargeting, lookalike modeling) to maximize campaign reach and effectiveness.
- Monitor campaign performance, analyze data, and provide actionable insights and recommendations to optimize campaign delivery and performance.
- Conduct A/B testing and experimentation to optimize campaign elements (e.g., creatives, bidding strategies) and drive continuous improvement.
- Troubleshoot technical issues related to campaign setup, tracking, and performance, collaborating with platform support teams as needed.
- Stay updated on industry trends, best practices, and new features within programmatic advertising platforms, and share knowledge with the team.
Requirements
- Bachelor's degree in Marketing, Advertising, Business, or related field.
- 2+ years of experience in programmatic advertising, digital media buying, or related roles within a media agency, ad tech company, or publisher.
- Strong understanding of programmatic advertising platforms and technologies, including DSPs, ad exchanges, DMPs, and SSPs.
- Experience with programmatic campaign setup, optimization, and performance analysis using platforms such as Google Display & Video 360, The Trade Desk, DV360, or similar.
- Analytical mindset with the ability to interpret data, analyze campaign performance metrics, and derive actionable insights to optimize campaign delivery and performance.
- Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams and manage multiple projects simultaneously.
- Detail-oriented with strong organizational skills and the ability to prioritize tasks, manage deadlines, and work under pressure.
Benefits
- Competitive salary
- Health, dental, and vision insurance
- Retirement savings plan
- Paid time off
- Flexible work schedule
- Opportunities for professional development and growth
