Media buying is a high stakes game, and in order to win the game you need to know the rules. Low quality ad inventory and faulty measurement are a problem. Pareto Analytics is in relentless pursuit of the truth, driving real KPI performance that is a game changer for our clients.
In order to grow things you must measure them. In order to measure things they must be counted properly. Media buying is a complex business. The Pareto method, alongside our underlying data measurement frameworks and analytics processes, delivers insights & performance that are unmatched in the industry.
Define, Measure, Analyze, Improve and Control
Your success is our success, and we are mutually accountable. We aim to be a strategic and operational partner that leverages our vast knowledge of the complex media business, in combination with management consulting frameworks that help you map out the right plan and reach defined business goals.
The confluence of strategy, data, math and common sense
Different approaches to measurement will generate very different media inventory and audience buying patterns and results. We codify the right measurement framework into our data modeling, algorithms and layer in human data science in order to separate the wheat from the chaff.
Expertise and development across all major platforms
Our team has experience in designing and developing integrated systems across Google, Meta, Amazon and all major AdTech, MarTech and Cloud computing partners.
Intelligent human + technology + optimization workflow
A lot of time money is expended by brands in developing products and campaign strategies to bring their products to market. An effective data science core competency can increase ad relevancy and ROI by 5x. This is a must have for any marketing organization and here at Pareto we are very, very good at it.
Optimization is the hammer, data science is the tool
Pareto takes an agile approach to optimization in order to continually analyze and adapt to an ultra-dynamic ad ecosystem. Leveraging data collection, automation and brilliant data scientists, we are stewards, operators and advisors who take responsibility and action for each and every ad dollar spent.
Delivering a steady flow and information, insights and actions
Pareto delivers timely, data-driven analysis that informs decision-making. This continuous feedback loop helps identify trends, uncover opportunities, and address issues promptly, enabling businesses to optimize strategies, enhance performance, and drive sustainable growth through informed, actionable decisions.
The Pareto Principle and DMAIC are at the core of our measurement methodology and analytics processes. Applying these model in combination with a keen understanding of the media complex delivers deep insights into what happened, what is driving success and what to do next.
Technical design & integration using Systems Thinking to codify strategy into data platform architecture and operational workflows
Audience modeling, identity solutions, market size modeling, addressability and data privacy protocols
Targeting & activation on programmatic & direct inventory across Display, Video, CTV, Audio, Paid Search & Social
Measurement & analytics using advanced frameworks that connect media & business KPIs
Data science & optimization using agile processes to re-allocate media budget and audience segments in real time
