About the role
About The Role:
We are seeking a highly skilled and experienced Google Analytics (GA4) Manager to join our team. As a GA4 Expert, you will be responsible for implementing, configuring, and optimizing Google Analytics to track website and app performance metrics. You will work closely with cross-functional teams to gather requirements, set up tracking mechanisms, generate insights, and provide recommendations to improve digital marketing strategies and website/app user experience.
Responsibilities
- Implement and configure Google Analytics (GA4) for websites and mobile applications.
- Develop custom tracking solutions and event tagging strategies to measure key performance indicators (KPIs) and user interactions.
- Analyze website/app traffic, user behavior, and conversion data to identify trends, insights, and areas for optimization.
- Create and maintain dashboards, reports, and data visualizations to monitor performance and communicate insights to stakeholders.
- Collaborate with marketing, product, and development teams to define tracking requirements and implement data-driven solutions.
- Conduct A/B testing, segmentation analysis, and cohort analysis to evaluate marketing campaigns, website features, and user engagement.
- Stay updated on industry trends, best practices, and new features within Google Analytics and other relevant analytics platforms.
Requirements
- Bachelor's degree in Marketing, Business, Statistics, Computer Science, or related field.
- 2+ years of experience working with Google Analytics (GA4) and proficiency in configuring advanced tracking features.
- Strong analytical skills with the ability to interpret data, identify trends, and communicate insights effectively.
- Experience with data visualization tools such as Google Data Studio or Tableau.
- Familiarity with JavaScript, HTML, and CSS for implementing tracking codes and custom event tracking.
- Excellent communication skills with the ability to collaborate effectively with cross-functional teams.
- Google Analytics certification.
Benefits
- Competitive salary
- Health, dental, and vision insurance
- Retirement savings plan
- Paid time off
- Flexible work schedule
- Opportunities for professional development and growth