Google Analytics (GA4) Expert

About the role

About The Role:

We are seeking a highly skilled and experienced Google Analytics (GA4) Manager to join our team. As a GA4 Expert, you will be responsible for implementing, configuring, and optimizing Google Analytics to track website and app performance metrics. You will work closely with cross-functional teams to gather requirements, set up tracking mechanisms, generate insights, and provide recommendations to improve digital marketing strategies and website/app user experience.

Responsibilities
  • Implement and configure Google Analytics (GA4) for websites and mobile applications.
  • Develop custom tracking solutions and event tagging strategies to measure key performance indicators (KPIs) and user interactions.
  • Analyze website/app traffic, user behavior, and conversion data to identify trends, insights, and areas for optimization.
  • Create and maintain dashboards, reports, and data visualizations to monitor performance and communicate insights to stakeholders.
  • Collaborate with marketing, product, and development teams to define tracking requirements and implement data-driven solutions.
  • Conduct A/B testing, segmentation analysis, and cohort analysis to evaluate marketing campaigns, website features, and user engagement.
  • Stay updated on industry trends, best practices, and new features within Google Analytics and other relevant analytics platforms.

Requirements
  • Bachelor's degree in Marketing, Business, Statistics, Computer Science, or related field.
  • 2+ years of experience working with Google Analytics (GA4) and proficiency in configuring advanced tracking features.
  • Strong analytical skills with the ability to interpret data, identify trends, and communicate insights effectively.
  • Experience with data visualization tools such as Google Data Studio or Tableau.
  • Familiarity with JavaScript, HTML, and CSS for implementing tracking codes and custom event tracking.
  • Excellent communication skills with the ability to collaborate effectively with cross-functional teams.
  • Google Analytics certification.

Benefits
  • Competitive salary
  • Health, dental, and vision insurance
  • Retirement savings plan
  • Paid time off
  • Flexible work schedule
  • Opportunities for professional development and growth
Location
Remote
Type
Full Time
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