Google AdsSearchShoppingPerformance MaxYouTubeDemand GenDisplay & Video 360Search Ads 360GA4
Google Marketing managed to
grow your audience and your margin.
Google Ads and Google Marketing Platform, operated by senior people who know where Google is going. Clean inputs, every feature put to work, and growth you can show finance.
Our approach
Google runs the bidding.
We run the business case.
Google places bids better than any person, and it gets better every quarter. What it needs from you is the right inputs: clean feeds, honest conversion signals, structures the automation can work with, and budgets shaped to margin. That is our job — give the machine what it is hungry for, put every feature to work, and read the result against what it added to the business. Reported return is where we start. Incremental return is what we manage to.
Three intents, three rules
The structure is the strategy on Google. Each intent gets its own campaigns, its own ceiling and its own test — so the account never pays twice for the same customer.
Why Google is different
Intent is the whole game.
Nobody on Google is browsing. They typed something. The account's job is to tell three customers apart: the one you already own, the one you could win, and the one the automation can find. And to pay a different price for each.
The fundamentals
Three things we get right on Google, before anything else.
Each campaign earns its place.
Brand, non-brand, broad. Negatives written before launch. Brand search tested before it keeps a budget.
The feed is the campaign.
Titles, attributes, price and availability fixed at the source. Conversions reconciled to the store before any bid strategy learns from them.
PMax given room, read as a bundle.
Asset groups from the content standard. Brand exclusions. Budgets shaped to margin. A clear line between what the automation decides and what a person does.
What we run on Google
A week on the account.
Search, Shopping, Performance Max and YouTube, given clean inputs and read against the orders in your store. This is what the account looks like from the inside: every move logged, every number checked before a bid strategy learns from it.
What we test on Google
Find what works.
Then put the budget there.
The platforms' own experiments, holdouts and the P&L tell us what each channel actually adds. These are the tests this platform most needs, run on a calendar.
Brand search holdout.
Pause brand search in matched geos. Read what the orders do. The cheapest test in paid media, and the one most accounts have never run.
Performance Max vs Shopping.
Standard Shopping on one side, PMax on the other. Same products, same window. The read decides which keeps the budget. Not the dashboard.
Brand search — one channel
Illustrative, not a client figure. Brand search typically reports several times what a geo holdout shows it added. The gap is orders that would have happened anyway. The budget moves to the green bar.
How we run it
Senior people, a weekly rhythm, and one read finance can plan against.
Senior people. A managed team.
A senior operator owns the strategy for the platform and makes the calls that matter. A managed delivery team runs the account every day — structure, feeds, signals, creative — with every change logged and checked the following week.
A Monday note that reads like a business update.
What moved, why, and what we are testing next — read from your spend, orders and margin together, not from the platform dashboard alone.
Growth, in numbers finance recognises.
Contribution after media. The cost of an order the channel actually caused. Where the next dollar goes. Holdouts and the platforms' own experiments tell us what each channel added; budgets follow that number.
See what the spend is really returning.
Read-only access to the account. Where the spend sits, what the platform is claiming for it, what is actually working, and what we would change first — and a conversation if you want one. No deck until you ask.
We make profit predictable.
Commerce strategy, technology, operations and
growth economics, run as one system.