Pareto One
Marketing and finance, looking at the same numbers.
Pareto One is the system behind the work: one record of spend, orders, costs and decisions, read and synthesised every day by our revenue agents, with a senior operator making the calls. It is how we work, not what we sell.
What it is
Behind every good decision
is a shared view of the facts.
Most accounts live in three places that never agree: the platform dashboards, the store, and someone's spreadsheet. Pareto One ends that. Spend from the platforms, orders and margin from the store, fees and costs from finance, and every change an operator makes sit in one record with the definitions written down — so the people running the accounts and the people reading the P&L are never looking at different numbers.
What the agents do
Spend, delivery and store orders pulled, reconciled, and read against the rules. Figures carry their source. Anything off its threshold is flagged.
Each flag becomes a recommendation: what was observed, what to change, what it should do. Logged, with a named owner.
The week's thresholds checked per campaign, ad group and keyword. The digest lists open rows, due decisions and last week's results.
What moved, why, and what's being tested — written from the record, for the operator to read, edit and send.
Every executed change scored against what it was expected to do. The record learns what to flag next.
The agents
The system reads. The operators decide.
Every morning our agents pull the platforms and the store, reconcile them, read the figures against the rules, and turn anything off its threshold into a recommendation with a named owner. On Mondays they run the weekly review and draft the note. A senior operator reads the rows, makes the calls a rule can't, and sends it. Every decision is logged with what it rested on and what happened next, so the system gets better at knowing what to flag — and you can see exactly why anything changed. It is why a few senior people can run what used to take a floor.
What goes in
Four sources, one place.
Spend and delivery.
Daily spend, delivery and the platforms' own reported results from Amazon, Google and Meta — kept as what they are: the platforms' claims.
Orders, revenue, margin.
What actually sold, from your commerce platform, matched to spend by day and channel. The base every other number rests on.
Fees, fulfilment, COGS.
The costs that sit outside every dashboard, so contribution after media is a real number rather than an estimate.
Every decision, logged.
What was proposed, who decided, what changed, and what it was expected to do — so the record remembers what the team learned.
What comes out
Three things you see.
What moved, why, and what's next.
Drafted by the agents from the record, read and sent by your operator. A business update, not a dashboard export.
One page per test.
A protocol before it runs, a readout when it ends: incremental against reported, the confidence, the call.
Where the next dollar goes.
Contribution after media and incremental CAC by channel, and the move we recommend — with the evidence behind it.
Whose it is
Your data. Your definitions.
Our engine.
Pareto One is not a product and you cannot buy it. It is the firm's own system, built because we could not run the practice without it. You see its outputs. Your data and the definitions we agree stay yours whether or not we keep working together.
We make profit predictable.
Commerce strategy, technology, operations and
growth economics, run as one system.