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Your next customer is on Meta.
We find them. And prove it.
Advantage+ and a creative engine that never runs dry, read against new customers in your store rather than the pixel. Senior operators who know how Meta's machine thinks, and what it needs from you.
Our approach
Feed the machine.
Count the customers.
Meta is the best demand-creation system ever built for a consumer brand. Give Advantage+ enough good creative and clean signals and it will find buyers you could never have targeted by hand. That is the whole job, and most accounts do it badly: a handful of ads run until frequency climbs, a pixel that counts the same order three times, and a ROAS nobody in finance believes. We run Meta as a creative operation with a media plan inside it — new variants every week, briefed against a claim and an audience, tested in cells, winners scaled, losers retired. And we count the result where it matters: new customers in your store, with a holdout to show how many of them Meta actually brought.
The creative loop
Why Meta is different
Creative is the media plan.
On Meta the algorithm does the buying and the creative does the targeting. What you say, to whom, in what format decides more than any bid — and the machine eats creative faster than any team can make it. So the creative loop runs as an operation: brief, produce, test, promote, every week, with a registry that remembers what won.
The fundamentals
Three things we get right on Meta, before anything else.
Enough fresh creative to keep learning.
Meta's algorithm learns from creative. We keep a calendar of briefs and variants so it never runs out of things to learn from — and never shows your best prospect a tired ad.
The orders it learns from are real.
Conversions API, deduplication and event-match quality kept healthy, so Advantage+ optimises to orders that happened in your store, not events the pixel guessed at.
Growth, measured in people you didn't have.
New-customer share read from your order data, with a geo holdout to show what Meta added beyond the buyers who were already on their way.
What we run on Meta
A week on the account.
Advantage+, a weekly creative loop and signals kept honest. This is what the account looks like from the inside: every move logged, every number read against new customers in your store.
What we test on Meta
Two tests that move
the Meta budget most.
The platforms' own experiments, holdouts and the P&L tell us what each channel actually adds. These are the tests this platform most needs, run on a calendar.
Retargeting holdout.
Hold a matched audience or geo out of retargeting and read what the orders do. It is the test that most often moves the most money on Meta — usually toward prospecting.
Prospecting lift.
A geo holdout on prospecting, read on new-customer orders from your store. Meta's own Conversion Lift runs alongside as the cross-check, never the verdict.
Retargeting — one channel
Retargeting reports several times what an audience holdout shows it added — most of those buyers were already on their way. The budget moves to the green bar.
How we run it
Senior people, a weekly rhythm, and one read finance can plan against.
Senior people. A managed team.
A senior operator owns the strategy for the platform and makes the calls that matter. A managed delivery team runs the account every day — structure, feeds, signals, creative — with every change logged and checked the following week.
A Monday note that reads like a business update.
What moved, why, and what we are testing next — read from your spend, orders and margin together, not from the platform dashboard alone.
Growth, in numbers finance recognises.
Contribution after media. The cost of an order the channel actually caused. Where the next dollar goes. Holdouts and the platforms' own experiments tell us what each channel added; budgets follow that number.
See what the spend is really returning.
Read-only access to the account. Where the spend sits, what the platform is claiming for it, what is actually working, and what we would change first — and a conversation if you want one. No deck until you ask.
We make profit predictable.
Commerce strategy, technology, operations and
growth economics, run as one system.